Chainlink has partnered with Mastercard to enable its three billion cardholders to purchase cryptocurrencies onchain, potentially boosting crypto adoption. This initiative is supported by various Web3 companies, including Shift4 Payments and ZeroHash, which will facilitate the conversion of fiat to crypto. A Chainlink Labs spokesperson emphasized that the solution is designed for simplicity and accessibility, appealing beyond just crypto enthusiasts. Mastercard has been actively integrating crypto solutions in recent years and aims to make digital assets more accessible to a wider audience. The friction involved in buying crypto with fiat could deter users, but this partnership aims to streamline this process as demand for easier access to digital assets grows, as pointed out by Raj Dhamodharan of Mastercard.

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