River, a Bitcoin financial services firm, reported that private businesses are now reinvesting an average of 22% of their profits back into Bitcoin, indicating a significant grassroots adoption. In 2025, businesses have collectively acquired 84,000 Bitcoin, largely driven by real estate firms investing nearly 15% of their profits. Other sectors, including hospitality, finance, and software, allocate between 8% and 10%. Despite this trend, many businesses have only modest investments, with over 40% channeling 1% to 10% of profits into Bitcoin. Baker noted that smaller companies find it easier to adopt Bitcoin, while larger firms tend to hesitate due to decision-making processes. A lack of understanding about Bitcoin among decision-makers contributes to limited engagement, as evidenced by a Cornell University survey indicating that only 6% of Americans recognize Bitcoin's fixed supply of 21 million. Regulatory clarity, improved accounting standards, and increasing institutional acceptance have paved the way for this expanded business interest in Bitcoin.

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