Bitcoin financial services firm River reports that private businesses are reinvesting an average of 22% of their profits back into Bitcoin, reflecting increased acceptance. In 2025, these firms have accumulated 84,000 Bitcoin, with real estate companies leading by reinvesting nearly 15%. Other sectors like hospitality, finance, and software contribute between 8% and 10%. River emphasizes that while institutional treasury firms often capture media attention, many conventional businesses are now adopting Bitcoin to enhance their operations. Factors contributing to this trend include improved accounting standards, regulatory clarity, and a robust bull market. Notably, 75% of the businesses served by River employ fewer than 50 people, facilitating easier adoption compared to larger firms. However, over 40% of businesses only invest a modest 1% to 10% of their profits into Bitcoin, and misconceptions about the cryptocurrency prevent wider acceptance, as indicated by a survey revealing low awareness about Bitcoin’s capped supply.

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