On July 14, 2025, Bitcoin reached a historic price of over $122,600, giving it a market capitalization of approximately $2.4 trillion, surpassing Amazon's market cap of $2.3 trillion. This increase was driven by unprecedented ETF inflows, with over $1 billion entering Bitcoin ETFs on consecutive days. Regulations in the U.S. also improved, bringing clarity and encouraging institutional participation. Bitcoin's correlation with traditional equities has risen sharply, making it more appealing to investors as a risk asset. As of July 2025, over 265 companies hold significant amounts of Bitcoin, and major financial institutions are projecting further price increases, with predictions of Bitcoin reaching up to $180,000 based on ongoing demand and favorable macroeconomic conditions. The significance of Bitcoin surpassing Amazon lies in its legitimization as a key asset class, evolving investment portfolios, and the movement towards clearer regulatory frameworks.

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