Figma, a prominent collaborative design tool set to go public, recently announced a $70 million investment in bitcoin ETFs, with plans to increase this to $100 million. The decision reflects a strategic move towards incorporating cryptocurrencies into corporate treasury strategies amidst strong demand for Bitcoin, which remains just below its record price despite heavy selling pressure from long-term holders. Bitcoin analyst James Check highlights that the market's ability to maintain stability above $107,000, even while experiencing significant sell-offs, is a bullish indicator for the cryptocurrency's future. Marty Bent, a noted Bitcoin investor, sees Figma’s approach as a potential trend for other companies, suggesting that having Bitcoin on corporate balance sheets will soon become a standard practice as more firms enter the public market. This situation indicates a growing recognition of Bitcoin’s value as a treasury asset, setting the stage for potential broader adoption across industries.

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