Bitcoin's presence in investor portfolios is significantly increasing, now accounting for approximately 30.95% of total assets as of May 2025, up from 25.4% in November 2024. This rise can be attributed to favorable U.S. regulations and increased institutional adoption, particularly following the introduction of spot Bitcoin exchange-traded funds (ETFs). Although Bitcoin remains the largest single asset among cryptocurrency investors, retail traders have reduced their Bitcoin holdings to just 11.6%, opting instead to purchase altcoins like XRP, which have seen a surge in interest, particularly due to ETF approval expectations. In contrast, the Ether to Bitcoin holding ratio has declined sharply to a 2025 low of 0.15. Institutional ownership of Bitcoin has nearly doubled, with over 244 companies now holding Bitcoin on their balance sheets, underscoring its evolving perception as an asset class that can overshadow traditional reserves like gold. Notably, XRP holdings among investors have also doubled, reflecting shifting preferences in the market amid changing institutional strategies.

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