Bhutan is actively pursuing cryptocurrency adoption to enhance its tourism economy by integrating Binance Pay, which has over 40 million users. The country's officials, at the Digital Bhutan panel co-hosted by Binance, expressed a commitment to making crypto payments a norm for local and visiting tourists. The initiative aims to address tourists’ challenges with traditional payment methods like SWIFT, facilitating purchases of local goods, including groceries. Bhutan's tourism goal is modest, targeting 300,000 visitors annually, yet the focus is on increasing their spending, with crypto tourists estimated to spend nearly three times more than average tourists. With over 1,000 merchants signed up for Binance Pay and zero transaction fees, Bhutan is building a tech-driven economy aligned with its values. Additionally, new blockchain-native projects are on the horizon in Gelephu Mindfulness City, consolidating crypto's status as a core industry rather than a temporary trend.

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