Avalanche's AVAX token increased 10% to trade above $33 on September 23, 2025, despite a broader crypto market downturn. This rebound is driven by initiatives from the Avalanche Foundation aimed at enhancing AVAX's institutional appeal. Key moves include enabling US-based treasury firms to acquire AVAX at discounted rates, which are expected to create sustained buying pressure. Notable institutional interest has surged since early 2025, highlighted by the launch of crypto exchange-traded products and investment firm applications to convert existing products into ETFs. Meanwhile, Avalanche's on-chain activity shows significant growth, with daily transactions increasing considerably and total value locked (TVL) doubling to $2.23 billion. This growth reflects booming decentralized finance (DeFi) adoption and network usage. Additionally, the emergence of a rounded bottom pattern on AVAX’s daily chart suggests a bullish outlook, projecting potential price targets of $55 in the short term and $212 in the long term. However, market caution remains as the relative strength index approaches overbought levels, requiring careful monitoring of resistance at $36.

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