Asset Entities shares surged over 50% after shareholders approved a merger with Strive Enterprises to establish a $1.5 billion Bitcoin treasury. The merger aims to acquire significant Bitcoin holdings, potentially positioning the new company as one of the largest corporate holders of the cryptocurrency. Asset Entities closed at $6.28 before the announcement, which propelled shares to $9.55 in after-hours trading. Matt Cole, from Strive Asset Management, will lead the new company, while Asset Entities CEO Arshia Sarkhani will take on the role of chief marketing officer. The merger’s completion relies on regulatory approval, particularly from The Nasdaq. Strive has previously expressed interest in acquiring Bitcoin from Mt. Gox, indicating a strategic focus on maximizing Bitcoin-per-share metrics. This merger marks a notable entry of a marketing firm into the cryptocurrency space, as public companies now collectively hold about 5.1% of the circulating Bitcoin supply, highlighting the increasing trend of corporate Bitcoin adoption.

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