Apple Seeks Pivot on AI as It Pours Additional $100B Into US
Apple has announced an additional $100 billion investment in U.S. manufacturing, raising its total domestic spending to $600 billion over four years. This investment is part of a new American Manufacturing Program aimed at boosting domestic chip and component production amid threats of tariffs on foreign-made chips from former President Trump. CEO Tim Cook stated that this commitment will create approximately 450,000 jobs across all states, with new facilities established in Texas, Kentucky, and Arizona. The funding will also support AI initiatives, following pressure for progress in Apple's AI capabilities, which have lagged since the establishment of Apple Intelligence in 2024. In light of the competitive tech landscape, Cook emphasized ongoing investments in AI and partnerships, as Apple aims to align with U.S. manufacturing goals and reduce reliance on overseas production.
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