Animoca Brands has launched the NUVA marketplace aimed at providing a unified platform for tokenized real-world assets (RWAs). This development addresses the fragmentation in the current RWA marketplace amidst rising institutional interest. Developed in collaboration with ProvLabs, the marketplace leverages the Provenance Blockchain, which manages RWAs valued at around $15.7 billion. Initially, NUVA will feature tokenized products from Figure Technologies: YLDS and HELOC, designed to enhance investor access through a vault-based structure. Investors holding nuAssets like nuYLDS and nuHELOCs gain liquidity in traditionally illiquid assets, facilitating trade across decentralized finance exchanges. With the tokenized RWA market experiencing rapid growth and regulatory support, major institutions are recognizing opportunities in tokenized assets, such as money market funds, which could become pivotal in digital finance. The evolving landscape presents a favorable outlook for RWA tokenization, with expectations of continued expansion due to increasing demand for tokenized financial products.

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