Animoca Brands has signed a memorandum of understanding with DayDayCook (DDC) Enterprise, aiming to manage and generate yield from its Bitcoin (BTC) treasury. The deal sees Animoca allocate up to $100 million in BTC to DDC, which has recently implemented its own Bitcoin treasury strategy targeting 5,000 BTC over the next three years. Co-founder Yat Siu noted that DDC's CEO, Norma Chu, was selected for her ability to appeal to a non-crypto audience and bridge markets in the East and West. The article highlights a growing trend among companies adopting Bitcoin as a treasury strategy, driven by its perception as a hedge against inflation. Currently, 268 institutions hold BTC, with public companies being the largest category of institutional holders. However, some analysts warn that the increasing number of Bitcoin treasury firms might create market volatility, especially if these companies become overleveraged and fail during market downturns.

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