Magnesium is trending due to wellness influencers and AI avatars promoting it as a cure-all for issues like anxiety and insomnia. However, doctors warn that these claims are often exaggerated and potentially harmful, especially for vulnerable groups. The recommended daily intake for adults is around 400mg, yet many supplements offer double that amount. Overconsumption can lead to severe health issues such as kidney problems and heart complications. Medical experts emphasize the importance of consulting healthcare professionals and relying on a balanced diet rich in magnesium rather than high-dose supplements. They stress the need for better regulation of supplement advertising, particularly on platforms like TikTok and Instagram, where misleading testimonials proliferate. The rise of AI-generated endorsements could further obscure the lines between safe medical advice and marketing, posing a risk to public health.

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