AI avatars and influencers are promoting high-dose magnesium supplements on social media, claiming benefits such as improved sleep and reduced anxiety. Experts warn that these misleading claims can pose health risks, especially for vulnerable populations. While magnesium is important for health and can effectively address certain issues like muscle tension, excessive doses—sometimes reaching 700mg—can lead to serious side effects, particularly for individuals with heart or kidney problems. The risk of misinformation is heightened by AI-generated testimonials that lack mention of potential dangers. Medical professionals advocate for obtaining magnesium through a balanced diet rather than supplements, emphasizing the importance of proper nutrition and consultation with healthcare providers before making significant health decisions. The rapid growth of the supplement market, which is projected to reach $402 billion by 2035, underscores the necessity for greater oversight and accurate information in health-related advertising driven by AI.

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