AI avatars and social media influencers are driving a surge in the promotion of high-dose magnesium supplements, with misleading claims about their health benefits. Experts warn that these trends, with supplements often containing up to 700mg per dose—almost double the recommended limit—pose risks, particularly for vulnerable populations. Medical professionals highlight that while magnesium can aid certain conditions, excessive intake can lead to severe health issues, especially in individuals with kidney or heart problems. Common side effects include digestive distress and muscle weakness, while serious complications can arise from kidney impairment. Amidst the booming dietary supplement market, worth $189 billion in 2024 and projected to reach $402 billion by 2035, experts call for caution and advocate for obtaining magnesium through a balanced diet rather than pills. They emphasize the importance of professional medical consultation over unverified social media advice, underscoring the need for patient safety and reliable health information.

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