AI avatars and influencers are promoting high doses of magnesium as remedies for anxiety, insomnia, and weight gain. Some supplements contain up to 700mg of magnesium per dose, almost double the recommended amount, raising concerns among doctors regarding potential health risks. Experts warn that while magnesium has legitimate uses, such as aiding bowel regularity and muscle tension, the exaggerated claims and lack of proper regulation in advertising can lead to dangerous consequences. Excessive magnesium can cause severe health issues, particularly in individuals with pre-existing conditions like heart or kidney problems, as it may lead to symptoms like confusion, difficulty breathing, or even cardiac arrest. The supplement industry has been booming, expected to grow from $189 billion in 2024 to $402 billion by 2035. Experts encourage individuals to rely on natural food sources for magnesium and stress the importance of consulting healthcare professionals instead of following viral trends. They argue that the promotion of supplements lacks adequate oversight and calls for better regulation of health-related advertisements, particularly those utilizing AI-generated content.

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