AI avatars and social media influencers are promoting high-dose magnesium supplements, claiming benefits like better sleep and reduced anxiety. These claims are often misleading, with some products containing doses nearly double the recommended daily limit of 400mg, raising concerns among medical experts. Doctors warn that excessive magnesium can lead to serious health issues, especially for individuals with kidney or heart problems. Thus, while magnesium is essential for health, its promotion in viral trends lacks the necessary caution about potential side effects. Experts stress the importance of consulting healthcare professionals rather than relying on supplements, advocating instead for a balanced diet rich in magnesium from natural food sources. The surge in magnesium's popularity is part of a broader trend in the supplement industry, projected to reach $402 billion by 2035. As AI-generated content becomes more prevalent, the risk of misinformation increases, highlighting the need for accountability in health-related marketing.

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