Magnesium supplements are being heavily promoted on social media platforms by AI avatars and influencers, claiming to cure various ailments like anxiety and insomnia. However, doctors warn that many of these claims are misleading and could pose serious health risks, especially for vulnerable populations. The daily recommended intake for magnesium is around 400mg, but some trending supplements contain up to 700mg per dose, exceeding safe limits. Health experts caution that excessive magnesium can lead to harmful side effects, particularly in individuals with kidney issues. Furthermore, the marketing strategies leveraging AI-generated testimonials raise ethical concerns. Healthcare professionals recommend obtaining magnesium naturally from food sources, emphasizing the importance of a balanced diet over relying on high-dose supplements. With the dietary supplement market booming, projected to grow from $189 billion in 2024 to $402 billion by 2035, experts underscore the need for patient safety and accurate health information in advertising—pointing to a pressing need for accountability in health claims made via these platforms.

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