Companies are increasingly incorporating Bitcoin into their treasuries to hedge against inflation and currency devaluation, supported by its fixed supply and 24/7 liquidity. While notable firms like Strategy and Tesla grabbed headlines, many others discreetly added Bitcoin to their balance sheets without much publicity. Examples include Singapore-based BitFuFu, US-based Cipher Mining, and Brazilian fintech Méliuz, each leveraging Bitcoin for various strategic objectives such as diversifying portfolios and protecting against market volatility. As of July 2025, 250 companies are reported to hold Bitcoin, a clear trend reflecting an emerging corporate strategy to adopt digital assets. However, this approach comes with risks, such as potential capital erosion when market values of companies drop below Bitcoin holdings, and the regulatory complexities of managing digital assets. Blockchain analytics firms play a vital role in tracing these holdings, but challenges like wallet attribution persist. The institutional embrace of Bitcoin signifies its legitimacy and potential normalization within corporate financial practices.

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