1. Mission of Web3 for Billions

Sota highlighted the mission of his company, emphasizing the need to expand blockchain technology to a wider audience. He noted that currently, only a small percentage of people are actively engaging with web3 technologies, primarily consisting of tech-savvy individuals and affluent users. Sota's vision aims to democratize blockchain by making it accessible and beneficial to ordinary people, much like how the internet evolved over time without requiring users to understand its underlying technology.

2. Distribution Channels Are Crucial

According to Sota, one of the main challenges facing web3 today is the lack of effective distribution channels. He pointed out that while technological advancements have lowered transaction costs significantly, achieving widespread adoption is stagnating. By collaborating with established corporations, including Sony, his goal is to leverage existing networks to introduce blockchain technology to more users, rather than trying to compete in a fragmented marketplace.

3. The Importance of Simplifying User Experience

Sota stressed that web3 should not require extensive technical knowledge to use, saying it should not necessitate advanced degrees for users to navigate effectively. He aims to create a user-friendly experience that simplifies onboarding new users. This approach is critical to encouraging mainstream adoption, as many potential users are currently deterred by the complexity associated with existing blockchain platforms.

4. Focus on Problem-First Solutions

Reflecting on his experiences, Sota mentioned the importance of addressing real problems before zeroing in on solutions. In the fast-paced web3 landscape, he cautioned against developing solutions without thoroughly understanding the issues at hand. By starting with a problem-oriented mindset, web3 founders can create solutions that resonate more deeply with potential users, thereby driving greater adoption.

5. Redefining Mainstream Adoption

Sota's initiative includes redefining terms like "GM" (Good Morning) to signify a call to action for the web3 community to aim for mainstream adoption. By shifting the focus from niche tech culture to widespread usage, he envisions web3 becoming as standard and habitual as using the internet today. His ultimate goal is to ensure that blockchain becomes an integral part of daily life for the average person.

6. Building a Vertically Integrated Product Ecosystem

He pointed out that the current blockchain landscape can be overly complicated for users due to the fragmented nature of wallets, blockchains, and services. Sota's vision includes creating vertically integrated products that streamline this experience, allowing users to interact seamlessly without needing to juggle multiple platforms or services. By providing a more cohesive ecosystem, they can enhance user engagement and satisfaction.