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Jesse Myers - The Total Addressable Market for Bitcoin Treasury Companies
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Jesse Myers - The Total Addressable Market for Bitcoin Treasury Companies

Secret3 Secret3 September 23, 2025 3 min read
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Jesse Myers - The Total Addressable Market for Bitcoin Treasury Companies
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1. Emerging Bitcoin Treasury Industry

Jesse emphasized that we are witnessing the birth of a new industry within finance—Bitcoin treasury companies. He believes that over the next two decades, these companies will become a significant sub-industry, akin to how venture capital and private equity emerged in previous generations. This perspective highlights the transformative potential of Bitcoin treasury companies and underscores the evolving landscape of finance, suggesting that those who recognize and engage with this emerging sector may find themselves at the forefront of a major financial wave.

2. Bitcoin's Future Value Projection

Jesse projected that Bitcoin could become a $280 trillion asset class within the next 20 years, becoming approximately 7% of global asset value. His model suggests that as more capital flows into Bitcoin treasury companies, they will collectively hold a staggering $140 trillion in Bitcoin. This bold estimate positions Bitcoin not just as an asset class, but as potentially the most significant store of value in the market. By understanding this prediction, investors can align their strategies to capitalize on Bitcoin's anticipated growth.

3. Capital Migration from Fiat to Hard Assets

Jesse discussed the ongoing transition of capital from traditional fiat assets, such as bonds, towards hard assets like Bitcoin and gold. He explained that this shift is not merely cyclical but is rooted in structural changes in the global financial landscape. By recognizing the implications of this migration, financial professionals and investors can better position themselves to take advantage of the opportunities presented by the increasing adoption of Bitcoin as a store of value.

4. Strategic Role of Bitcoin Treasury Companies

According to Jesse, Bitcoin treasury companies will play a crucial role in accelerating the flow of capital from traditional investments to Bitcoin. He described how these companies are designed to tap into the capital market to deliver superior investment products, differentiating themselves from traditional financial institutions. This unique capability positions Bitcoin treasury companies as vital participants in the financial ecosystem, enabling a more efficient transition toward Bitcoin-based investments.

5. Necessity of New Investment Models

Jesse highlighted the importance of adapting to new paradigms in investment as Bitcoin treasury companies evolve. He stressed that traditional investment methods might not suffice in maximizing returns from Bitcoin. Instead, innovative products that leverage Bitcoin yield will be essential. Investors and companies need to envision and create frameworks that accommodate this paradigm shift to ensure they're at the forefront of financial innovation.

6. The Case for Compounding Bitcoin Holdings

Jesse made a compelling argument that Bitcoin treasury companies represent the most effective means of compounding Bitcoin holdings over time. He reiterated a quote from Michael Sailor, asserting that "the only thing better than Bitcoin is more Bitcoin." This statement encapsulates the rationale for investing in Bitcoin treasury companies, as they are uniquely structured to increase ownership of Bitcoin through capital market strategies, thus appealing to investors seeking long-term growth.

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