Gracy emphasized the importance of adapting to the ever-changing dynamics of the market. Following the collapse of FTX, users lost confidence in centralized exchanges, prompting Gracy's team to implement measures such as publishing monthly proof of reserves and transparency reports. These actions not only build trust but also actively involve users in the auditing process, showcasing a commitment to security and accountability.
2. Establishing a Protection Fund for Users
Gracy highlighted the creation of a protection fund, which has grown from $200 million to over $600 million since its inception. This fund is designed to compensate users in the event of any severe incidents, such as hacking, ensuring robust safety net for customers. Gracy also pointed out that their platform had not encountered any hacks in seven years, which speaks volumes about their security measures.
3. Embrace Decentralization and On-Chain Trading
Recognizing the users' interest in decentralized exchanges, Gracy mentioned their strategic acquisition of BitKeep, rebranded as Bitget Wallet. This move not only enhances their trading options but has also facilitated impressive swap trading volumes. Through initiatives like this, they offer users access to decentralized finance, thereby promoting a more diversified trading experience within their ecosystem.
4. Building a Comprehensive Ecosystem
Gracy illustrated how their company is not just a centralized exchange but boasts a broad ecosystem encompassing various services, including media, venture capital, and an NFT marketplace. This diversification helps mitigate risk and creates multiple revenue streams, allowing them to remain resilient in a volatile market. Such a multifaceted approach can be vital for any business seeking long-term sustainability.
5. Listening to Customer Needs
The significance of customer feedback was a recurring theme in Gracy's strategy. She emphasized constant communication with customers to understand their needs better and adapt services accordingly. This heightened responsiveness ensures the platform remains relevant and valuable to its user base, which is critical for maintaining trust and loyalty in a challenging market environment.
6. Zoom Out for Long-Term Vision
Gracy urged attendees to think beyond immediate market conditions and focus on long-term strategies, such as the potential growth of payment solutions in the crypto space. By zooming out and considering future user needs, businesses can align their strategies to capitalize on emerging trends, such as improved cross-border transaction methods, thereby positioning themselves favorably in the market.
Join our research newsletter!
Value-packed daily reports covering news, markets, on-chain data, fundraising, governance, and more – sent to your inbox. Saving you 1 hour of research daily.