1. Emphasis on Trust and Reliability

BC stressed that trust and reliability are core values integral to KuCoin, stating that these principles are instilled by the founders and upheld by every employee. He highlighted that as the cryptocurrency industry evolves, building trust is essential to ensuring user confidence. BC emphasized that the commitment to trust and reliable operations should resonate with every platform and builder in the industry, as it is critical to the future sustainability of cryptocurrency.

2. Continuous Investment in Security Systems

BC shared insights on KuCoin’s proactive approach to security, detailing the company's painful experience with a hacking incident in 2020. This incident prompted a substantial investment shift towards enhancing their backend systems, leading to the development of robust security measures. He mentioned that now 80% to 90% of their employees are engineers dedicated to improving the platform’s security, thereby affirming that protecting users is an ongoing journey rather than a one-time effort.

3. Need for Stronger Regulation Compliance

BC discussed the varying approaches to regulation around the globe, noting that compliance with regulatory frameworks is crucial for building a trustworthy ecosystem. He expressed KuCoin's proactive stance in engaging with regulators and highlighted their recent settlement with the US Department of Justice as a testament to this commitment. BC pointed out the necessity of transforming digital platforms into fully compliant entities rather than gambling sites that lack trust.

4. Support for Third-Party Audits

BC revealed that KuCoin has undergone rigorous third-party independent audits in alignment with practices followed by traditional financial institutions. This dedication to transparency through independent evaluations is designed to foster public confidence in the platform. He articulated that establishing good practices is vital for sustaining and expanding their user base, thus underlining the importance of accountability in the digital asset space.

5. Long-Term Commitment to Trust Building

BC announced KuCoin’s ambitious trust project with a $2 billion investment aimed at fortifying trust within their platform and the broader ecosystem. He emphasized that sustaining growth necessitates resilience and transparency, along with a steadfast commitment to trust, which must be earned over time. This initiative signifies that KuCoin is not only focusing on immediate gains but is committed to building a trustworthy platform in the long run.

6. Innovative Product and Service Offerings

BC hinted at KuCoin's competitive advantage in offering a wider array of products and services, which include futures and options trading. He mentioned that this diversity positions them well within the market and can cater to various user needs. BC recognized that while local exchanges might have regulatory familiarity, KuCoin's comprehensive offerings set it apart in the competitive landscape.